SAM

Message SAM. It gets done.

Join the beta, free

The AI assistant that handles everything.

Ask most assistants for something and what comes back is a plan. The booking, the form, the payment and the chasing are still yours to do. SAM does the whole job, start to finish.

It lives in WhatsApp and Telegram, so handing something over is one message. Book a table for four tonight. Renew the car registration. Find a flight for Thursday, pick the best one and book it. Pay the electricity bill. Draft a reply to my landlord. Turn these screenshots into a spreadsheet. Remind me on Sunday.

Hand over as much as you like.

Send five requests in a row, a voice note, a photo, a PDF. SAM keeps track of every one, works through them on a computer of its own, with a browser, and reports back on each as it goes. Long jobs keep running while you get on with your day, and you can keep talking to it the whole time.

It asks when a detail is missing, chases what needs chasing, and remembers what you told it last time, so you never repeat yourself.

Others send a link. SAM pays.

Where other assistants hand you a link, SAM finishes the job: the bill, the booking, the order, paid. It pays with its own card, so yours never reaches the merchant. And nothing happens without your yes: before anything is booked or paid, SAM sends you one card with exactly what it is about to do. Yes or No, in the chat. Silence counts as No.

Book us a table for four tonight
Book a table for 4 at Il Forno, tonight at 8pm
Under your nameTerrace if they have it
SAM only goes ahead on a Yes. No reply in 15 minutes means no.
YesNo
Booked. Confirmation attached.

Say yes and SAM gets on with it, sends you the receipt or the confirmation, and keeps a record of every yes you gave, so you can always see what was done and why. Say stop and it stops.

Private beta. WhatsApp or Telegram.

Join the beta.

Register, then send SAM one message so it knows it’s you. We let people in as spots open, and SAM messages you the moment yours is ready.